by Randy Bridges
So, great, you have now put up your own website and your own domain. You have probably also implemented SEO to the site and it's now generating traffic like you expected it to. But they're still not buying your project. You're still having low conversion rates, or little commercial value. You're sure you've done the SEO methods right. You've got the right keywords; you've produced lots of backlinks. But why isn't it still working? You will find that the very core problem that you're having right now is probably this: your website isn't good-looking and this turns off prospective buyers. If you agree that your website totally needs improvement, then read this article on.
To totally gauge how much value your customers get from your website, there is a need to ask these questions: "What is missing on my website?" "What will make customers stay on the site more?" "What elements are missing on the site?" Here are some of the things you need to consider to improve your site in aesthetics as well as in content. Mind you, most of these guidelines are basic, but most website developers need to be repetitively reminded of the importance of these guidelines, because even just non-compliance to a single guideline will totally cripple your site's potential for income generation.
1) Content- This has been repeated time and time again, but we can never stress this enough: content is the single most important aspect of your website. This is what search engines crawl on, this is what visitors read. If nothing informative or entertaining can be found your articles and blog posts, traffic will eventually leave you.
2) Simplicity - Let's face it - not a lot of visitors go to your site to look at the website's graphics, they will go there for your articles and your products. Do not complicate whatever designs you have; instead, focus on creating designs that makes your content highly readable. Use this simplicity to get rid of too much information that may discourage the reader from reading because of the overwhelming number of words on a single page. Do not overload your page with images as well, use it sparingly.
3) Interactivity - Google and related search websites value interactivity so much - it means that you are not artificially generating value for your site, people are actually hearing what you have to say or offer. Build forums or design comment pages to be constructive for your site.
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